Humane management of the market opportunity.docVIP

 PAGE \* MERGEFORMAT 5 Humane management of the market opportunity lt; gt; ? The author William Ouchi that: a company’s culture and its traditional atmosphere of the composition. Which corporate culture has a guiding function. It is said that the practice began in the corporate culture of Japan, the theory originated in the United States, is now popular in the world, from theory, refers to the internal forces will be united in the same direction on the formation of certain cultural values. Historical traditions. Common code of values . ethics and life perspectives, that is, enhance the cohesion of workers. centripetal force and staying power of ideology. ‘corporate culture as an important foundation for the modern enterprise management has been well received by the enterprises to pay attention, and cultural characteristics of the development of enterprises of different have a significant impact on a good cultural atmosphere of the development of enterprises is also important, the world’s heavyweight car companies Toyota, Volkswagen, GM, Hyundai has a profound cultural background, such as open and inclusive corporate culture, now such a global model localization company, is doing the best Nestle and Nokia. Now we almost could not find a business without the corporate culture, can not be an exaggeration to say that a company may not have the product was first established, there is no strategy, corporate decision-makers but he certainly has long been advocated by cultural theory. Although many domestic enterprises are now The culture is very superficial, some flashy, but the cultural atmosphere has been formed, so we can understand why many businesses to corporate culture, mostly on the wall or printed in the fine print of the corporate culture handbook, or similar prose poetry is the parallelism slogan text, read the sonorous, powerful, influential. In fact, not all of the existing theory of corporate cultures, it is not universal, with enforceable corpo