I do advocate the election play.docVIP

 PAGE \* MERGEFORMAT 7 I do advocate the election play I invite celebrities as spokesmen for the standard is very simple, summed up the following four core elements. Fit Star to be with the target markets, target groups, the brand’s core values, brand personality, brand style and aesthetics to match the market, it is best not to dislocation. Example, do the mass market with Zhao Benshan and northeastern markets, will appeal, as ‘Liu Laogen’’’’Ma Dashuai soil dregs’ would be ‘hot bubble’, people will foot the bill sought after, so if it went Zhao Benshan to do high-end markets such as the Golden-collared white-collar markets are difficult. Zhao Benshan well received by the farmers and blue-collar towns like Golden-collared white-collar workers and other high-end people like Zhao Benshan Although the sketches and television, but will not follow the trend of the products purchased on his behalf. Last year, we have chosen to do Sesson the image of wine for Lang Quan endorsement, but also to the north for the north-east north China and other popular liquor market, Sesson as a ‘musical version of the Zhao Benshan’ and ‘the people’s pro-nephew’ in the mass base of people, especially young people, with considerable The affinity and appeal. The reasons I chose him to write very simple: ‘Sesson is the people’s pro-nephew is a self-styled, the masses are welcome, Cuihua is us, music is storytelling, and innovation is unprecedented, and the form of very dregs of the earth The effect is bubbling hot, Flash is a common, Sesson friends, the bonds of friendship is of course, drinking is wide open, and the general public is buy it, and with the brand is in tune ‘. Popularity Popular in the target population. Star of the popular indices like the brand’s popularity index (for example, Haier’s 21.2%, 20.51% Coca-Cola, etc.), the use of people like him know that he divided the people, this percentage is the popularity index. Therefore, in the election star endorsements, we mus