Icing on the cake a good wine must Tim Diansha-.docVIP

 PAGE \* MERGEFORMAT 10 Icing on the cake a good wine must Tim Diansha? In 2005, the ‘harmony’ has become the theme of the development of our society. As a kind of social science, the brand is all about. Stand the scrutiny of a brand should be the release of internal support and external coordination, the performance of the connotation and extension of the concept of harmony and unity. In 2004, a new Wuliangye its high-end sub-brand - icing on the cake, this high-end positioning of passion liquor, as Wuliangye a smooth, bright future, took the lead, congratulations, like the rich in order to ‘well-intentioned head’ as the core of successful brand listing. Since the time of listing a simple and clear since the ‘best is good enough’ as the theme of advertising communication journals in the wine media and local television media on a continuous ads. In addition to the background Wuliangye brand support, their access to the ‘World Star’ design award has become a selling point for its repeated dissemination of the theme. For a fresh listing of new products, we can not simply from the sales of the brand in terms of which finds fault with, because the basic premise for the increase in sales channels involved in carrying out, the terminal building takes a longer time to accumulate; However, for the long-term companionship products refinement of the brand development, content is the start of the most critical because it will directly affect the consumer psychology of the brand’s image and sense of goodwill and recognition; because the concept of the brand in consumer minds to establish whether the decision of the consumer ideology A moment! Feelings icing on the cake, from the formation of folk culture feeling golden start -- Culture itself is an abstract concept, it is a certain area, a certain time and space within a specific group of people has been generally accepted as a concept, a behavior, which has sustained and so on. Such an experience for us through all