IMC you are abandoned by whom-.docVIP

 PAGE \* MERGEFORMAT 11 IMC you are abandoned by whom? Integrated Marketing Communication, (English abbreviation IMC), is the uproar a few years ago the spread of theory, the theory originated in mainland China, Professor Schultz’s ‘Integrated Marketing Communication’ a book by Kelon have developed a large-scale introduction of a corporate practice, , to Professor Schultz’s visit to China to push to the summit. The last two years, this theory seems to be fewer people who have been mentioned in the media; and in the past at every turn is necessary to mention to clients ‘XX Integrated Marketing Communications to the case’, is now drastically reduced. Some customers back to do an honest breakdown of market research, doing creative proposals, promotional activities to do up the traditional way, and how an integrated marketing communication? Are domestic enterprises and media organizations to abandon it? Definitely not. With the media and business understanding of the theory of deepening IMC, integrated marketing communications is not only not dead, anti-may be deeper and broader level towards further development. Can be proved in two ways: First of all, the theoretical foundation of IMC point of view, As we all know, the modern marketing theory is built on the basis of market segmentation, while the integrated marketing communication is sent through to the sub-groups, integrated product / brand information, in order to ensure the maximum propagation effects, which a theory is consistent with the modern marketing concept is consistent with the internal market development, the objective law of scientific theoretical system. Secondly, the practice from the market point of view, Integrated Marketing Communication advocated by the ‘integration of information, expand the propagation effects, interaction with consumers and so on’ are in practice, tangible effect. Do not you see the various forms in recent years a variety of promotional activities, a variety of mor