In the CRM how to calculate customer value.docVIP

 PAGE \* MERGEFORMAT 4 In the CRM how to calculate customer value Customer value is the profit contribution of customer-company size, although the profits of an enterprise is not directly created by the customer, but only through the customer’s purchase order to fulfill different companies have different customer value calculation method, even with a business itself, different department of personnel of different customer value judgments are not the same because they are customer focus and attention levels because of their different calculations and the factors that determine customer value that is different from the results obtained must be vastly different. In fact each department is also based on various business-related businesses as a starting point to determine the size of customer value, and only stand to 360-degree look at a business perspective clients. The figure below shows Currently, there are some corporate customers to determine the value of sales opportunities is only possible based on current sales, that is, attention to immediate interests, does not consider or ignore customers and other factors, there are sales opportunities on the hard track, deal a worthless or ignored on the , there is no life-cycle of development from the customer at all stages of customer focus, resulting with each client only for a business. Enterprises in the constant cost of access to source some existing customers while continuing loss of another, in fact, this method is not worth the candle, and develop a new customer to be several times the cost of maintaining existing clients, Moreover, customers can not only provide demand for the proposed use of the product to enable enterprises to improve their products constantly improve, there will be associated with product purchase, repeat purchase of the future demand, while improving corporate reputation in the customers affected. In the CRM system, the calculation of customer value can not be limited to the current sa