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In the absence of local shampoo lose the core competitiveness
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In the absence of local shampoo lose the core competitiveness
Nivea’s’ father ‘of Germany Beyersdorff (Beiersdorf) The Company wishes to learn from Hollywood stars Angelina Jolie, cross-border’ adoption ‘C-BONS’s SLEK, Feng Ying, Shun Shuang, the US-Tao 4’ Chinese kids’ news, although they are still rumors, but apparently is not news. Although the C-BONS aspects of the matter is still secretive, but Chief Financial Officer Bernhard Duettmann Beyersdorff has a strict anti-German, low-key style, declared: ‘We do not rule out the possibility that the acquisition-BONS Hair styling brand possibilities. We probably would have heard the end of the C-BONS message. ‘
The face of L’Oreal from the November 2003 acquisition of nurses played a small Japanese brand madness engulf foreign and domestic Japanese brand China, Tai Po, etc. ‘defections disarm’, they also stirred up the industry for more reflection. In respect of a simple shampoo industry point of view, the majority of the industry that: a clear understanding of core competence, we compared with foreign brands and the biggest sore spot weaknesses.
Advertising: falling one, is far from enough
Compared to around 2001, today’s shampoo ad has been reduced a lot. In addition to Unilever’s new hair care brand’s flagship series of clear Chhnang was ‘shot’ fired-up ads, magazines, television, networks, buildings, bus stations and other media to promote multi-faceted, making a small S curvaceous figure after childbirth also makes a number of young woman who greatly envy the one, the early years bombing, in people’s memories come back to a bright Zhuang, Fei Song, Sharon and other brands have disappeared from sight, ‘a wave of sleeves, do not take a cloud ‘.
Search for memory, recalling these ads, I am afraid that people will marvel at their ‘Movie Star ad words’ type of similarity: Liang Zhao Wei Zhuang is a turn plus ‘people rely on clothes, the United States by Liang Chong’; pull-fang Chen Der
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