In the end The Immortal - targeting mid-market opportunity for development.docVIP

 PAGE \* MERGEFORMAT 7 In the end The Immortal - targeting mid-market opportunity for development The common features of different industry case First to observe a group of cases, they come from different industries, but also in recent just a few years to become the industry leader. Alkaline battery market Nanfu. Duracell, Energizer and other brands at 15% market share in the high-end market and in general, many brands compete on price at the low end of the market, while the the Nanfu first into the mid-market, price half of the high-end brands, more than 2 times the low-end brands, and continuously strengthening its leadership position, market share of more than 50% of the benefits both hands. Wine market ChangYu. Many local brands in China, Dragon Seal, Dynasty, Suntime and other main products are concentrated at the low end of the market, the supermarket retail price of about 35 yuan / bottle, 2002, Changyu start to jump out of the low end of the market, The main product is positioned in the mid-market the main push Cabernet sub-brand supermarket retail price is about 70 yuan / bottle, bringing the market share and profitability are all the way up. Cabinet market Bolloni. Imported brands in Germany, France, Italy and other countries at the low end of the market in a small number of high-end competition in the market, many domestic brands such as Haier fought hard, while Boloni reached the mid-market, retail prices than the low-end market about 50% higher than domestic brands, many investment banking institutions as the most profitable in the industry, most of the growth of the brand, and enthusiastically given strategic investment. Oral health care market Camry. With the increasing development of oral medical beauty market, many private brands chain to enter and attempt to obtain a leading position, the Riel oral targeting high-end market, the low-end market, the popularity of most of the other brand positioning, only Camry Dental Clinic sights m