Industrial Brand collapsed- brand communication nine-character formula.docVIP

 PAGE \* MERGEFORMAT 16 Industrial Brand collapsed: brand communication nine-character formula Non-line of industrial brands usually in brand communication, promotion less than the budget, therefore, in the flower of this cost and time, be sure to spend money on knife’s edge, to put that is able to get the maximum results. For many brands of non-first-line industrial process, has accumulated a lot of ‘minimum input, maximum effect’ mode of operation, be summed up as brand communication of ‘nine-character formula’. Namely, ‘to find right people’, ‘said the dialogue’, ‘doing right thing’. Come to the right people, is targeted in the dissemination of the various stages of the key to human transmission, and to find the key to effective brand communication contact point; stated that dialogue refers to the dissemination of the theme to be accurate, with the lock on the intensity of the creation of dissemination of content; right thing to do is to refer to the brand through the correct implementation of cost savings. 1, looking for people Come to the right of people of non-first-line industrial brand communication key, which directly determine the effect of the entire brand communication. In general, looking for people to do two things, first, the ability to accurately deliver the brand message to different stages of the key people, the other is to find the key brand and customer touch point, which point both to the brand and customer the depth of the key people to communicate, but also through the key points of the force to change the customer’s decision-making tendencies. (1) the key to find exactly who needs to be disseminated In the industrial products of the procurement process, in addition to the purchasing department personnel, also included a technical department, finance department, production department, the project team, leadership and other influential people around him. In the brand communication process, should they carry out the brand communicati