Innovative use of promotional materials Terminal.docVIP

 PAGE \* MERGEFORMAT 6 Innovative use of promotional materials Terminal Pharmaceutical companies in the development of the market when the third terminal, in order to narrow the distance with the customer to achieve the purpose of further communications with customers, usually with some small gifts or reminders to the material as propaganda. How to choose gifts, often quite specific enforcement personnel injured brains. In my view, select the gifts should be guided by the following principles: The first is ‘small’ gift value can not break through the relevant provisions of anti-commercial bribery, can not be the name of a small gift of real commercial bribery;, followed by items that customers can directly use ; The third is to retain or use value, the best is difficult for other companies to imitate or substitute. Now, pharmaceutical companies in developing markets in contact with the third terminal to the different customer types, talk about the publicity materials selection skills. Commercial manager-level clients such gifted and experienced customers in the business field, and the treatment of personal income are superior to material enjoyment level is higher than normal, so it should be more to enrich their spiritual lives, gift selection can favor the aspects. Such as best-selling book, small crafts, etc. Customers may also be invited to participate in a number of sports competitions. Commercial customers such as the company’s procurement staff would hold real power in the commercial companies and individuals a lot of money, gifts can be considered to send car accessories, characteristics, alcohol and tobacco (such as pocket-sized package type), negotiation training, CD-ROM. Commercial sales of the company’s sales staff career aspirations to become a businessman or a boss, gift tickets can be considered to send business gatherings, training CDs, inspirational books, can also be invited to participate in some exchange of experience, etc. Sharon. Commerci