Instant noodles - Channel Wars is the time.docVIP

 PAGE \* MERGEFORMAT 5 Instant noodles - Channel Wars is the time According to an authoritative agency survey, the current instant noodle sales channels continue to rely primarily on traditional channels, but with a modern access channels in recent years, the rapid development of modern access channels are close to the total sales of more than 35% higher than in 2006 grew nearly 18%. And the last half year or Hualong, a white elephant have some new ideas into the modern access channels to make the Master felt the pressure of increasing crowding the channel, in order to maintain the status of instant noodle market, brand and market share remains at 50%, as the Master also had the oldest child in the industry will be more and more resources and energy into improving channel system, integrated channel resources, optimizing the channel structure aspects. Instant noodles in the industry in a channel of the beginning of war is in full swing, then the companies should focus on where it? 1, the channel width-depth decision to noodle the size of the future development of enterprises. China has 99% of enterprises are the channel through distributors platform to sell. In other words, dealer channel network is a sound and quality will determine the sale of a business in a particular area of the market, the right to speak! Channel width is like the limbs of people, like the wider the channel width of the more healthy limbs. Channel depth is more like human limbs, the length of the deeper channels, the greater the energy of the limbs. Therefore, the channel network of meridians on a rolling will determine the vitality and dynamism of regional markets, so that noodle enterprises are to get more sales channels, we must further expand the channel width, depth. Second, pay attention to the number of channel partners in the second groups of providers and quality. The so-called second groups is obtained from the manufacturer or distributor product, a relatively fixed in urban ar