Instant-Dict embarrassment.docVIP

 PAGE \* MERGEFORMAT 6 Instant-Dict embarrassment Once, in my opinion, most items carry a sense of science and technology is one Instant-Dict. Not only can translate words, sentences can also be read out loud, there are several small games and address book, appointments, reminders have let me breath, put it down. Instant-Dict core competitiveness lies in translation capabilities as well as voice reading, in the era of electronic dictionary, the brand name of a powerful and intuitive, in the eyes of the user a clear impression left its market share was laid a good foundation. Ten years on, the rapid evolution of technology and market advances, electronic dictionaries for its single function, the lack of scalability has entered the period of its demise. The development of scalable, feature-rich as well as the computing power of handheld computers have become a way out of the original manufacturers of electronic dictionary. GSL Instant-Dict brand groups, namely the owner is also gearing up, try the water Pocket PC. However, this strategic initiatives in the brand strategy is worthy of scrutiny. A brief description of GSL brand strategy is this: All the PDA products are still based on ‘Instant-Dict’ main brand, these products are basically used in the original Instant-Dict add the following line of text logo: ‘Pocket PC series ‘, the formation and the distinction between electronic dictionary product line; the use of’ V88 ‘, or’ V338 handheld e-mail experts’ sub-brand of a class method to complete the distinction between the handheld computer products, while driving brand association to attempt to build the brand image of the Pocket PC . Thus, in the Instant-Dict formed the brand following a tree structure, which includes the original electronic dictionary products, the current PDA products (the so-called Pocket PC products), and the upcoming mobile computing devices. The structure itself is simple and bright Dao Shi, however, use the ‘Instant-Dict’ as the main