Integrity Marketing and Enterprise Development.docVIP

 PAGE \* MERGEFORMAT 12 Integrity Marketing and Enterprise Development In ancient China, 16 2 Chenggan engraved three stars, respectively, called Fu, Lu, Shou. A lack of people 12 that the lack of good fortune that the short-short man 22 Lu, 32 people will have to life shortened by slaughter. This simple addition of warning can be said that the ancients of the concept of good faith interpretation of the most pristine. ‘If a man does not stand country will not have the letter is not strong. ‘In China, Liu Qiannian has a splendid culture, country, courtesy, righteousness, benevolence, wisdom, the letter has always been regarded as the traditional Chinese virtues. In modern civilization, Chang Chi-so today, we are the integrity of this should be carried forward, but whether it is silver Guangsha’s shady, or ‘Lam Tin myth’ of the burst, a series of major cases, exposing China’s economic life is facing faith crisis, some enterprises have come to credit the brink of collapse. First, the harm Credit Crisis The integrity of enterprise to break the balance of the order of market competition, the results of not only the interests of enterprises can not be guaranteed, the whole market, there have been sluggish situation. Liquor market in the status quo is a good example. At present, the liquor market, intense competition, many manufacturers in order to win customer’s orders, to grow sales force did not hesitate to promise all kinds of favorable business conditions: As a huge ad-supported, high rebate, at the end of the ‘big red envelope’, some rich and powerful manufacturers even Audi, Lexus and other high-level cars for prizes to lure business. So in the factory so-called ‘zero risk business’ commitment to, the business will be a lot a lot of money exchange out. However, the merchant receives payment immediately after the number of manufacturers are not sent to help businesses make the market, building networks, but a delivery on the end of the story. Matching the del