Intensity of stretch- prevention strategies to fight the brand.docVIP

 PAGE \* MERGEFORMAT 5 Intensity of stretch: prevention strategies to fight the brand Cold medicine market has been a stable and huge market, and each can reach hundreds of billions of sales. The market a strong brand names, and the share of basic stability, and other new products for interfering. Although the first result of PPA brand Contac cold medicine after the incident so that the market re-definition, but the new Contac comeback, reiterated his non-PPA, its determination to recover lost territory can imagine how big. While such big brands compete with each other when the Sea King Pharma is also smitten with the introduction of silver was the Philippine Sea King, forced to squeeze into, so that cold medicine bustling market more prosperous. However, from the beginning in January 2002, the Shanghai market, the sudden a VC bubble Teng films, a strong divide up cold medicine market. It is produced by Shanghai Roche Pharmaceutical Co., Ltd. VC intensity of stretching cold medicines. With regard to treatment of common cold, most people already have a consensus that the prevention of cold medicine Banlangen to eat, to eat after a cold medicine Contac, Tylenol, 100 Ling, etc.. For the cold medicine market, grasped a pharmaceutical company Roche commonplace fact that people that take care to eat cold medicine side effects, especially children, eat less. There are also people think that a cold medicine for a week brought the matter to not take medication 7 days, brought the matter to the two almost, so many people prefer to eat cold medicine, endure the body so that the body immune system, self-rehabilitation. Since the treatment of no avail, then prevention becomes critical. Efforts to stretch from the start of prevention, promoting conservation awareness in advance. For a time, intensity of stretching newspaper ads, bus ads overwhelming everywhere ‘to protect you and cold away from you,’ slogan. Target audience from children to adults, the main demand for wh