Intensive pilot cities and towns of those four kinds of home appliance chain Artifact.docVIP

 PAGE \* MERGEFORMAT 9 Intensive pilot cities and towns of those four kinds of home appliance chain Artifact Professor at Tsinghua University, authoritative retail expert Mr. Li Fei once wrote in a systematic summary of the Meeting silver model of a successful four elements: the service at the head to drive sales; abandon the wholesale, the development of joining; cost-saving, profit-sharing customers and precision marketing, word of mouth spread. Service at the head driving sales Professor Li Fei pointed out: Cao wide-opened in 2001, the local trend of the first, set up in Yangzhou first home appliance stores. In order to allow customers to place more trust in exchange silver household appliances supermarket product quality, he established the first high-quality local appliance repair shop, he Menlian repair shop than decoration for sale at the still beautiful, and customer service contracts entered into and accepted Consumers Association of oversight, there are quality problems in the back of the retreat, the change of the exchange. As a result, customers also reassures the Department of Silver in Yangzhou appliances gradually established dominance in the appliance market. Subsequently, Cao wide-set eyes, looking down, the market to go down the channel to the sink, down the flow of goods, services, extending down the path of development. He went to neighboring counties, cities, a look, almost no major competitors, not only the absence of competition, but there are some small, local wholesalers, retailers, co-operation requirements and the Department of Ag, hopes to use the power of silver in exchange to get more manufacturers cheap goods, hoping to exchange the maintenance point of silver to meet the customer’s service needs. In this situation, Cao wide flat lead his team out of a service at the head, driving sales of the ‘countryside road’. Join the wholesale abandon the development of Referring to abandon the wholesale, franchise development, the exch