Intensive strategy of weak brand channel.docVIP

 PAGE \* MERGEFORMAT 14 Intensive strategy of weak brand channel Intensive ‘market management is used in a variety of professional media frequently appear, a time to become corporate marketing policies and a scheme to click-through rate, one of the highest term. Can be said that ‘intensive’ is this year, a marketing keywords. A large number of enterprises from the competition started to pay attention to the access terminal is now increasingly concerned about the competition, in-depth distribution and intensive regional markets and began a new round of competition for the terminal. Who can operate effectively terminals, control terminals, who will be able to gain a competitive victory. 1, the market implications of intensive The so-called channel intensive, that is, an enterprise in a specific regional markets, through integrated marketing tools, and fully tap the market potential for distributors to nurture and support, to improve network coverage and penetration to enhance the vivid network management, and using means such as advertising and promotional activities to drive the market, ultimately achieving the main distributor of push, push the main purpose of the terminal, thereby improving market share and brand influence, improve the sales of enterprise products. As the market changes in the environment, many companies are beginning to realize the depth of the market distribution of intensive and the necessity and importance, especially in fast moving consumer goods industry, the weaker the brand enterprises are faced with a number of well-known siege of strong brands and market-sharing, In order to effectively develop and maintain its existing market, it is necessary to channel intensive, but due to a variety of resource constraints, how to carry out this work? This is a lot of SMEs are facing a problem. Second, the background of intensive 1, sales channels and the diversification of the retail terminal In recent years, China has undergone great chan