Internet era, what kind of brand concept-.docVIP

 PAGE \* MERGEFORMAT 7 Internet era, what kind of brand concept? No I do not understand that this world is really changing fast. Change brought about by advances in technology are pushing to destroy nature, Apple Iphone came, Moto, Nokia instantly gone, Internet with the power of the sea 嘨 like being swallowed one by one enterprise, industry -. Front of China in this regard seems to be one of the world’s exposure to companies face every day is change, change, change Changes in the face of countless brands are still meaningful? How to define the boundaries of the brand? Brand fulcrum Where? Numerous questions hanging in every entrepreneur, marketing manager of mind, lingering. March 20, the famous FT (Financial Times, Chinese websites have joined the ranks of the topic discussed, ‘brand thinking minimalist environment,’ which hosted the forum in Sharon invited Omnicom Group’s global brand strategy firm Si Rui Wang Lusheng Director, General Manager and Vice President of Corporate Communications Ning Shuyong Volvo Group China, Innovation Alliance Executive Chairman and Chief Executive Officer gt;gt; lt;lt; Magazine Presenter Duan Chuan Min, former Le Bee Network CEO Wang Licheng, vice president of sanitary benefits of Du Guofeng attend the forum, the following is their wonderful dialogue (abstract. Wang Lusheng Siegel managing director of brand strategy consulting company in China Stimulate the inherent brand driving force First, perhaps we need to brand itself inherent creativity of the brand, because branding needs from the inside and outside of the behavior, the real heart of the brand from the bottom of a practice how to use the inherent potential to truly see and understand the importance of the brand, it as a core driver of brand building is very important. Second, how to create a really good product, brand building any foundation, it points to settle down on a good product, either millet or other products, the core of their real selling