Internet appliance from SKG look likely to challenge the traditional home appliance company-.docVIP

 PAGE \* MERGEFORMAT 6 Internet appliance from SKG look likely to challenge the traditional home appliance company? Open SKG’s official website you will find, SKG both like a home appliance production company’s website, such as Gree, Midea, Vantage, etc., is not like a shop or home network marketing platforms, such as Jingdong, Lynx, etc. So in the end is SKG What? In its official website, when it comes, SKG is ‘a multinational company operating in the global Internet appliances, headquartered in Guangdong, China, has set up a subsidiary in Beijing, Germany, Hong Kong, Hangzhou and other places. is the Internet’s first brand appliances . ‘ On SKG product category, you can see, including kitchen appliances, life appliances, large appliances (refrigerators, air conditioners and other electrical appliances and health. And clearly marked on the product packaging is SKG. That in itself is a home appliance brand SKG it only sold online only eliminate his fine contrast, you will find, SKG category somewhat like the US group category. So the problem is to use the Internet for the Trust Internet appliance industry will lead to major changes in the structure and the subversion of the traditional appliance giant it? Traditional marketing theory tells us that industry positioning and brand positioning is very important, as do air conditioning Gree, one to do that for decades. Side too, Vantage electric kitchen also do a do for decades. However, sales data, may require Vantage Two years before the sales volume .SKG room billions of possible just a few short years you can do. If you look at the development of Taobao, Jingdong, the balance of Po and other Internet companies will find a rule, the growth of these enterprises are bit with the rapid growth of information transmission, trust the Internet to achieve explosive growth in the country’s .SKG modes are possible industry will likely have a huge impact in the following main points: 1, SKG may have an impact on a