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Internet insurance market comes quietly
PAGE \* MERGEFORMAT 8
Internet insurance market comes quietly
As the insurance industry and the rapid development of Internet, online marketing, insurance, gradually accepted. In recent years, the Internet, providing insurance advice and sales policies of the website in Europe and the United States in large numbers, an explosion of online insurance. In China, online banking and online securities trading to achieve rapid development, the network of insurance also gradually show their potential.
Development of Internet Insurance
The United States is the number of Internet users, penetration and so has a clear advantage, it would become a pioneer in the development of network security. In the United States, almost all insurance companies have online operations. This is mainly because the major insurance company online insurance companies will set up a variety of insurance products, users can easily repeated comparison to make their own choice, therefore, online insurance has been a user of all ages. Such as the United States, California, an online insurance service company - INSWEB, by offering a rate of 28 insurers consultation, users from 1997 to 66 million to 3 million last year.
Internet penetration in Europe is relatively low, and the lack of uniform policies and norms, the formation of cross-border network of the insurance market is currently surviving in the many obstacles. But in all countries, the network of insurance has considerable momentum. In 1997, the Italian insurance company RAS to use Microsoft technology to establish a cost of 110 million online insurance service system to provide the latest offer on the Internet. On sale of the company’s policies from the original 170 got caught up in early 1999 rose to 1,700 units. United Kingdom last year established the ‘screen transaction’ Web site provides seven national insurer of cars and travel insurance products, the number of users per month of 70% annually.
In China, last October 26, the Stat
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