Internet marketing era of the private hospital.docVIP

 PAGE \* MERGEFORMAT 6 Internet marketing era of the private hospital Generation, a generation’s fate. Times change, the Internet’s development, leading to many people, once they leave the computers, mobile phones, almost in the known world from the Earth, disappeared! China’s private hospitals have already gone through more than 20 years, in this stormy two decades, China’s private hospitals, both in quantity and in quality, and have access to a larger development. So what is the future of private hospitals how, marketing and promotion to be implemented, not only the hospital management concern themselves, but also the community of the favorite topic of conversation. According to statistics, China’s existing medical institutions at all levels in more than 30 million, including non-public medical institutions 13 million more than the strength of about 500. accounted for 20% of the total number of hospitals about the diagnosis and treatment services, but the commitment is much lower than this ratio, the majority of small-scale hospitals. private hospital development is not up, of course, has its own face crisis of confidence and other reasons, but the long-standing policy of restricting the important factors. The Chinese medical advertising investment in 2001 from 9.68 billion yuan, an increase of more than 200 to 2009 billion yuan, health care ad spending grew nearly twice as much. Many private hospitals ad spending is huge, but with little success, mostly the main reasons: lack of precision advertising, advertising media to choose a single, traditional forms of advertising, interactive, is not strong, not the hearts and minds of marketing capabilities. Marketing is not set, only a change in the change in order to survive, but have eternal life in the change in! Internet Marketing with the precision of targeting delivery, less investment, wide audience, the impact is strong, the effect can be assessed and other advantages, will become the private hospital