Internet Marketing Innovation.docVIP

 PAGE \* MERGEFORMAT 5 Internet Marketing Innovation 1, network technology innovation and development means From web1.0 to web2.0, the times from the portal to the diversification of the expansion of the Internet again and again for updates. Accompanying the online marketing mix from a text link to the graphic and then to rich media, from the initial e-mail marketing to Web services application, the initial application and then to mature, to diversify from a single ... ... Internet marketing has always Along with the development of network technology development, or development of network technology to the network marketing has provided a new platform. Therefore, we could start from a network of innovative techniques to consider. For example, online games implantable Internet marketing and advertising is a technology portfolio of online games a form of marketing mix, the best example is the Coca-Cola and World of Warcraft’s ‘marriage’: Coca-Cola marketing and innovation in order to SHE Bo-Liang Su, General Manager of Bianshen Web People War World of Warcraft Orc boss advertising, Coca-Cola successfully infiltrated into the country has 11 million present channels of Internet cafes, while the World of Warcraft in China, 1.5 million people paid subscribers, driven by the Coca-Cola enormous popularity, so that Coca-Cola China’s net profit reached 1.29 billion U.S. dollars, compared with same period last year by 15%. Second, a new combination of old technology Marx once said that internal elements of things organic permutations and combinations can contribute to the development of things. Internet marketing should also be re-arranged combination of old technology. Banner advertising is an ancient form of advertising in the country existed since ancient times. Because of its form of a single, ancient form was a lot of people have bothered to use. However, the marriage of the formation of networks and network banner, with light and shadow, animation, effects worth