Internet marketing build a loyal customer base the best.docVIP

 PAGE \* MERGEFORMAT 8 Internet marketing build a loyal customer base the best In traditional marketing, the biggest headache is the business customer (customer) base instability. Intense market competition, customer base among businesses compete for resources in all walks of life to become a unique phenomenon. To the operation of beauty salons cosmetics industry, for example, a beauty salon if you want to ensure their survival, it must be at least about 200 loyal customer base and steady often came to beauty salons service and consumption; homogenization in product and service with the qualitative, marketing homogenization of today, the so-called loyal customer base in addition to the face to join in part of an acquaintance, the other most of them are in the ‘no better than this’ under the premise of an induced choice. If, in the same regional market to break the balance of a sudden there is a beauty salon out of the operating characteristics for differentiation, then most of these so-called loyal customers quickly in a floating condition and gradually separated. This is caused by the majority of beauty salons from a stable business into a loss of the main reasons. While the other hand, beauty salons in the mobility of talents (such as beauticians quit), resulting in instability in the ranks of beauty technicians, customers are worried about this situation markedly effective, resulting in customer base, while also continue to leave the salon to switch to other places. Instability in the face of customer groups, traditional marketing will only give the customer better service and more profit concession policy, so, the ones who enjoy the more not only the average cost of business increase profits drop, more importantly, is to give customers develop a kind of ‘pamper’ character. As long as businesses do not ones who enjoy, I will not to spend their money! This state of mind has distorted the normal consumer behavior, and disrupted the market order, so the oper