Intelligent brand management.docVIP

 PAGE \* MERGEFORMAT 4 Intelligent brand management The coherence of its brand expression is one of the most important criteria for all organizations, with the increase of the contact point, consumers become increasingly sophisticated and sensitive, and brand managers to ensure that the customer brand experience at every stop play an increasingly important role in the coherence between. To solve this problem, Interbrand, and its digital asset management system company BrandWizard for brand managers think missing in their current system and desire for improvements to do the research findings in fact a comprehensive discussion on the consistency of brand expression and digital asset management (DAM how to help them achieve success. Always do the right thing, Consistency is defined as a brand can successfully deal with all of its points of contact and the performance of the formal degree of experience. In a perfect world, a brand in New York and in New South Wales, the expression should be exactly the same in reality will continue the process of implementation challenges. This is a time consuming process of consumption of financial resources, not only to correct mistakes, to ensure that best practice done, and the staff are also accepted the importance of brand consistency, training . When a company doing business in multiple categories and regions, the possibility of inconsistent practices hurt the brand value will be greatly enhanced. What in the toolbox Guidelines and templates have been the traditional assistant brand managers, they provide a formal standards to ensure the traditional colors, with compliance, the use of paper to convey the right impression. Unfortunately, increased continuously with the point of contact, these tools often lack to ensure that the brand can provide a coherent, consistent experience of flexibility wherever. Brand managers found that the more simple method to obtain and use an online platform, users more welcome it.