Internet movie marketing can go far.docVIP

 PAGE \* MERGEFORMAT 10 Internet movie marketing can go far Invest 150 million U.S. dollars in a large ‘Transformers’ in the world earning a profit pots filled bowl. It is understood that, in addition to ticket sales break 500 million U.S. dollars, the single-implanted close to 40 million U.S. dollars advertising revenue. In the Chinese market alone, there are patches advertising, including China Unicom, General Motors, Kentucky eight well-known companies such as running, advertising costs stood at approximately 1,200 million yuan. This does not include the audience from each cinema special broadcast media, advertising, in Guangzhou, told the audience to understand some of the cinema: the film 20 minutes before the start of advertising time. Corporate advertising into the film, into the theater gradually become the mainstream. Chip advertising, has become a common language to connect from film producers and advertisers, is the return on investment is one of the most important way, the film is also increasingly become an attractive marketing platform for advertisers. Prior to this, the film has shaped patch ads ‘Hero’ and Dopod mobile phone, ‘Crouching Tiger Hidden Dragon’ and the Michelin tires classic marketing case. Now, based on such an environment, a bold idea is to practice, it is to have a placement ads on the network copyrighted movies on the Internet as a communication vehicle. The creators of this idea, Quirk, chairman of the film Network LI Lu-yang view, the Internet space will give the film a huge market with great imagination and market space, because the networks can be integrated with tremendous resources to provide the power for the corporate marketing is more than the cinema a large value, because the future will belong to the era of the Internet dominate the media. It seems easy to understand. However, the actual road is densely covered with thorns, because a large number of pirated movies on the legitimate plunder not easily stop, even sto