Interpretation of customized products consumer psychology.docVIP

 PAGE \* MERGEFORMAT 7 Interpretation of customized products consumer psychology Consumers are increasingly inclined to individualized consumption, and, more fashionable and more expensive luxury, this feature more prominent, and, therefore, consumption of the custom came into being. Consumers like custom consumption, not only from the possession of the product itself, but also reflects the consumption of individual psychology. Mental realization of arbitrary A key feature of fashion, that is, consumers can follow their favorite way to show themselves, but they can be standardized and large-scale products, consumers will always feel that there is a lot of shortcomings, and these defects because the industrial-scale production of the model and it is hard to change. Thus, consumers prefer businesses can follow their favorite ways to design and develop products, rather than forming the product has been selling a lot to him (her) who have consumer participation in the current consumer market has become a new kind of demand. DIY from the start with the design of many areas, consumers increasingly want to have some able to achieve their vision of personalized products, computers, household supplies DIY model is representative of this consumer trend, for example, consumers in order to realize their own personality, like you can change mobile phone shell, changing the surface casing is just a simple action, but for consumers, it is the consumers call the shots themselves and their own arbitrary fashion psychological performance, now comply with this demand has given way to durable goods began to shorten the cycle, such as the BMW Mini Cooper shell can also be changed, so that consumers can have a different appearance every year of the car, great to meet the needs of the consumers, but as a consumer temperament and aesthetic flavor fun logo products, such as jewelry and other luxury items, customized products naturally has become a way to meet the changing needs of