Interpretation of Customer Satisfaction Marketing.docVIP

 PAGE \* MERGEFORMAT 8 Interpretation of Customer Satisfaction Marketing ‘If you are satisfied, please tell your friends; if you are not satisfied, please let us know. ‘Customer satisfaction, marketing theory has become the marketing tool for many enterprises. And makes a marketing theory to the taste of customer satisfaction, you will find contains a lot of new marketing ideas and concepts, which means it is an integration of many advanced marketing ideas and concepts of marketing theory. Let’s see. First, the basic concept of marketing, customer satisfaction: Customer satisfaction is the guiding ideology of marketing throughout the business activities of enterprises should take customer satisfaction as a guideline, from the customer’s point of view, with the customer’s point of view rather than their own point of view, consider the consumer demand. Among these are the following basic concepts: 1, the customer first. Enterprise customers on the operation and management system should the first one, standing position on the customer research, product development, prior to the customer amp;quot;not satisfiedamp;quot; from the design, manufacture and supply process to remove, so that consumers mentally produce identity and sense of belonging to enterprises and, thus, customer satisfaction, group network effects. 2, the customer is always right. It is important manifestation of CS marketing strategy, including the three connotations: first, the customer is buying goods, not a troublemaker; second, the customer the best understanding of their needs, hobbies, and this is precisely the information companies need to collect ; Third, because customers have the amp;quot;natural coherenceamp;quot;, with a customer dispute was the same argument to all the customers. 3, everything for the customer. amp;quot;All for customersamp;quot; to require that all from the customer’s point of view, to customers what they want, anxious customers are anxious, the customer’s needs