Interpretation of marketing management from the perspective of China Mobile and China Telecom dispute.docVIP

 PAGE \* MERGEFORMAT 7 Interpretation of marketing management from the perspective of China Mobile and China Telecom dispute This morning, in a lengthy newspaper to see on the mobile telecommunications market battle. Originally, under the current system, and then strategically about how to tune the competition seemed Buzhe China Unicom living example of the plain. In accordance with the father of Japan’s strategy - Kenichi Ohmae in the ‘giant’s point of view’ of the book thought: no competitor, but also strategies for what use? ! China Mobile in the domestic mobile communications market share of up to 95%, the user 430 million, for high-end customer ownership is a world leader. Unicom, Telecom (refers specifically to the operation of the mobile terminal) with the mobile is certainly not a level, strictly say no in China, within the context of mobile competitors. Therefore, it can be said that the current strategy of the movement do not need. Since the short-term competitive strategy can not consider competitors, can also be neglected in terms of strategy? The answer is clearly no. Mao Tse-tung for the strategy and tactics have been very well-known thesis: In the strategic defiance of the enemy, the enemy tactically. China Telecom restructuring, the performance of a very high profile - try and mobile arch-competitor. Media, the big subtitle is: a rush to move Shouchang taste of a keep a close eye on the family services, set foot on an old rival sites, war is around the corner. According to telecom executives said: Telecom want to build connected mobile phone, is the entire Internet as a computer, is a big memory, processor, all of the information can be stored through the Internet (using CDMA and wireless local area networks for data processing). China Mobile in the existing strategy is clearly there will be no major changes will certainly take the initiative to conduct. It is the first time Section 188 Pilot ‘Family Service Plan’ to China Telecom’s long-o