Iron-fortified soy sauce Gairuhezou the marketing confusion-.docVIP

 PAGE \* MERGEFORMAT 7 Iron-fortified soy sauce Gairuhezou the marketing confusion? China’s iron fortified soy sauce program since its inception in 2004, after seven years to promote the survival of soy sauce is still marginalized in the comedy category, is still no improvement, marketing policy is rooted in the thinking of the error. The so-called policy of marketing (policy marketing) is the public sector to take advantage of marketing concepts and activities to gain public acceptance of public policy and support China’s iron fortified soy sauce is to take the project to promote cooperation between government and business methods, is the marketing model of government policy actions The Government of iron fortified soy sauce production with qualified companies to identify, and give the support and promotion expenses related to the enterprise is based on their production capacity and sales channels to assist the Government to promote. In recent years, the industry continues to integrate with the spices, seasoning industry is becoming more competitive, more and more enterprises have a strong sense of innovation category, in order to introduce more products to get the growth in this concept of domination, Some companies actually have up to nearly a hundred items. condiment products that result in complex patterns, disturb each other, making the types of goods are too rich in today’s market, consumers of iron fortified soy sauce on this is difficult to form an overall impression, especially the consumer in mind is not yet the case of the benchmark will have to face many choices, the result is often more confused. War policy marketing: marketing planning skills, and iron fortified soy sauce missing Iron fortified soy sauce program’s policy of marketing the biggest shortcoming is caused by many larger companies always worry about a large number of publicity will only be ‘for others awake.’ This industry enterprises integrated ‘myopia’ is the current confus