Is more important than the brand is the marketing model - Analysis Market in Guangdong Wine Society hosted marketing model.docVIP

 PAGE \* MERGEFORMAT 9 Is more important than the brand is the marketing model - Analysis Market in Guangdong Wine Society hosted marketing model For many consumer goods companies, in addition to corporate self-built channels for their own operations outside the market, marketing investment than the first hurdle to the confusion. At present, the main mode of business investment is also none other than the following three: First, advertising investment, which requires enterprises to the relatively strong financial backing to support (in addition to television, periodicals, and other mainstream media outlets, today’s online media has become a mainstream category the media, has become one of the options a large number of small and medium enterprises), such as Procter amp;amp; Gamble Co. was the representative in this respect. Second, human investment, that is, the target market for the company to set up branches or offices, through the sales of telephone communication and hard-working feet to visit all potential dealers, general nets;-site interviews, but because of this approach was often due to reliability and other factors which led to a lower success rate of investment is low, this is such a large turnover of sales staff one of the reasons. In addition, the usual business of such sales personnel the treatment of salary level and the lack of regulatory issues arising of such persons ‘foot a few ships’ phenomenon and more serious. Third, the above-mentioned two kinds of synthesis methods. Market research organizations to win respect through a large number of enterprises in Guangdong market, the wine investment case studies, we found that the traditional investment approach is product-manufacturer relations and cooperation center, vendors lack of effective ‘run-in period’ in this important ‘love’ process. The lack of a vendor that can promote trust, cooperation platform, because the brand is not a panacea, brand vendors can not solve the many problems, but r