Is the Coke on the fun- - Comprehensive Interpretation of China-made Coca-Cola.docVIP

 PAGE \* MERGEFORMAT 15 Is the Coke on the ‘fun’? - Comprehensive Interpretation of China-made Coca-Cola 1, domestic coke is not fun Coke, this is a very emotional very optimistic about the name. However, not all of the cola are ‘cola’ is. Were born, you go on the market: On the ground - the local brands are ‘Shuiyanqijun’, in the air - the Stars and Stripes fluttering in the high places! Old Shaolin Temple Shaolin Cola already back to sleep in; while overlooking days Pepsi Cola while lying in the arms of peace of mind never wakes up; while in recent years ‘Catch a Fire’ and Yue-chen cola, Blue Sword cola, Jiuxing cola, Guangdong crown cola, silver heron cola, one by one failed to music together; - oncoming force even the most vicious, the loudest voices, the National greatest hope of giving a very cola, Coke Fen Huang, and now in the market has been hard to find but disappeared. The Coca-Cola, Pepsi, is still two towering towering giant. According to Horizon Research in October 2000 market research showed that in October 2000, China’s cola market share of Coca-Cola and Pepsi were 57.6% and 21.3% respectively, the sum of almost 80%. Chinese beverage industry giant, Ye Hao, junior, Ye Hao, watched ‘two music’ partition of the huge Chinese cola cake, anxious eyes are red, and it will come to a Coke. Furthermore, it was to challenge the attitude to the drink up to the height of the nation, but also shouted the slogan. An attempt to rely on the ‘conditions’ of the familiar and the so-called ‘national feelings’ share of the market share of cola. The truth is cruel, the market is merciless. Market does not believe the rhetoric, but also the slightest sympathy for ‘national industry’. Some people predict that China’s coke industry as well as beverage industry will step Russia and Eastern Europe and other countries followed suit to become Coca-Cola’s ‘colonies’. Despite the emotionally we are not prepared to recognize this fact, however, is obviously a Gouqieto