Jacky Cheung endorsement Wyeth milk powder brought us inspiration.docVIP

 PAGE \* MERGEFORMAT 9 Jacky Cheung endorsement Wyeth milk powder brought us inspiration I remember four years ago, I was director of the Erie to do when the national market, once thought to find a star to endorsement of our formula. But rejected by the advertising agency of negation. Initially, it was an internationally renowned company to serve our 4A. They cite a lot of failures at home and abroad have told me that the idea is not feasible. Ely is a very democratic company, they will listen to different views, in particular, respect for ‘authority’ bodies or ‘professional’ advice. So, my thoughts have thus been ‘blocked’ in the cradle, no been adopted. First time in a year, Ashley invited Jiang Wenli to do endorsements, the results of Ashley quickly accepted by consumers, and their performance are rising fast. Look at recent data, its growth is still bullish. First time in three years, Wyeth milk powder have begun to take the star routes, invited veteran singer Jacky Cheung to endorsement of its infant formula. Today, the data also show that significantly increased its market share, in the large and medium cities infant milk powder market, has developed into the first 3 brands. First time in four years, four years ago, I once again recalled the proposal, these two real-life examples prove that star endorsements to the milk consumer brand switching as well as the enhancement of milk powder brands have a lot of boost. Also verify that the ‘star endorsement’ only brand in one of the means and tools, and there is no right or wrong, if you will use, with good, you can play a positive role. While everyone is talking about ‘non-Idol time’ has arrived, but the role is to convince the stars can not be ignored. Stars walk the road of endorsement and a big success of the brand everywhere in China. The Wyeth milk powder, their fate is not smooth sailing, and have encountered a ‘dioxin’, etc. have a devastating crisis, died several times, ups and downs, hard go no