Jinmailang offensive strategy can do.docVIP

 PAGE \* MERGEFORMAT 8 Jinmailang offensive strategy can do Background: this Mai Lang Food Co., Ltd. is the one to noodle-based industry, food companies, the company’s former name is Hebei Province Hualong Food Co., Ltd., the company is a model for the growth of the domestic instant noodles, the company pre-adoption of a ‘rural areas surrounded by cities’ strategy, brand to Hualong main products are middle and low products. In this the right strategy under the guidance of Hualong’s way beyond, China’s instant noodle industry in one fell swoop into the rural market, the first and second sectors. In establishing its own strong position in the rural market, the Hualong started into the city to launch high-end brands Jinmailang, pointing its sword towards the urban market’s first instant noodle brand, the industry first enemies Master, and to change the company name Mai Lang Food Co., Ltd. for the present. After a fighting hand to hand, even though Jinmailang invested heavily in urban markets, but still can not shake the Master status. Master Holdings Limited is a Taiwan investment in mainland China by the Wei brothers built from the early nineties introduction of instant noodles in mainland China, the brand Master Kong, the company was growing rapidly, through the development of the market in mainland China, the industry leader so far no one can shake the location of , a strong position in the urban market is more instant noodles is to make domestic enterprises daunting. Braised beef flavor of its flagship product, ‘is this taste’ of the advertising appeals even more pervasive. Only from the town Jinmailang started the implementation of the strategic offensive on the Master, positive confrontation has been despite the huge investment, but the road is not smooth, which not only companies from the middle of the operation of the operation of the rural distribution market to the marketing model of urban terminal market update factors, more corporate brand and prod