IT companies need to build a strong brand.docVIP

 PAGE \* MERGEFORMAT 5 IT companies need to build a strong brand Cisco the world’s largest Internet companies in this period of time, its brand system for a large-scale adjustments easier to interpret the brand launched a new slogan: ‘Cisco Systems, which is the power of the network’. It reminds us of the IBM brand strategy after adjustment: ‘This is the future of e-commerce’. Giants move to other IT brand with inspiration, let us also reflect on how to build a real strong brand? What is a strong IT brand? Measure of brand strength or not, using the following four areas of indicators: 1. Whether the transfer of enterprise information; Companies and products to target consumer groups always need to pass certain information, through which information, to bring consumers some of the feelings, feelings, and reflect the company’s corporate culture, such as Lenovo has always insisted on the ‘association approached you, science and technology closer you ‘, the message of pro-and with humanity; Nokia’s’ technology to people-oriented’, to bring care to consumers with the company of people of this culture is all about. 2. It reflects the guarantee of quality; Rest assured that the brand represents a representing secure, on behalf of high-quality. Consumers to buy a particular brand, able to tolerate higher than product prices, is to enjoy high-quality. 3. Does it mean that the commitments and responsibilities; The brand also represents a commitment of enterprises and responsibilities. In particular, especially for IT products, many buyers are purchasing non-professional groups, after-sales service is more important than the product itself. DELL represents a custom computer, represents the direct marketing services. 4. Is to bring the brand profit; The real brand strength can bring above-normal profits of the standard value-added part of the profits, many IT companies can use this as a measure of whether the established brand standards. If your product, your bu