Issuing coupons- at best is a kind of promotion only.docVIP

 PAGE \* MERGEFORMAT 7 Issuing coupons: at best is a kind of ‘promotion’ only Following the Chengdu to the city’s disadvantaged groups, after issuing coupons, Hangzhou, Nanjing, is adding to the ranks. For a time, issuing ‘coupons’ to boost domestic demand and become a television, newspapers and other media focus. The global financial crisis worsening, the residents of disposable income and consumer confidence has been a larger impact on the uncertainty of future revenue and negative judgments will be a blow to consumer confidence in progress, in this case, the government spending to stimulate the practice of stimulating the economy is worthy of recognition, but also in line with economic laws. Issuing coupons while in the short term can be part of the group have a positive effect, but the overall effect of the economy will not be great on the pull; on the contrary, if the effect is very large, right down the overall economy will have a negative impact. From the perspective of brand marketing, the issuance of coupons Our brand and marketing from the point of view take a look at this matter. If the Chinese economy as a whole as a ‘brand’, then the issuing coupons is a kind of ‘promotion’, from the brand marketing perspective, large-scale, long promotion will damage the brand, reducing the value of the brand’s image and For this regard, I think there is not need to do too much to explain. Therefore, from this perspective, the way coupons are issued on the overall economy will not bring obvious stimulus, through the above analysis we know that, as there is a ‘paradox’. Of course, if only as a ‘promotion’, we must not exaggerate this effect. Issuing coupons is also can produce short-term effects, but to stimulate consumption and stimulate domestic demand, there were only pray for the crisis as soon as possible ‘smoke dispersed’. Let’s take a look at how other countries or regions are issuing coupons to consumers and how well? Two cases [Japan] 10 years ag