Kang cola wine to seek a breakthrough.docVIP

 PAGE \* MERGEFORMAT 12 Kang ‘cola wine’ to seek a breakthrough In the close fight may Tianhundean liquor market, many liquor companies choose to go to urban markets. The real wine sales account for the largest piece of cake total rural consumption, liquor companies are gradually being ignored. This is due to ‘consumer awareness of the farmers, the purchasing power of extreme contempt’. Chinese liquor market, no shortage of products, but the lack of brand - the lack of peasant drink, the drink liquor at ease. ‘Kang cola wine’ is based on the starting point created. Naming Basic function is to brand a product with another product differentiate, resulting in the difference of purchasing options. In general, a good name should be simple and clear, easy to remember a good time to identify a good, easy to spread, Lenovo is good, and a sense of the times, but also note that personalization. Such as ‘Li Ning’ brand sportswear, people naturally think of the style gymnastics champion Li Ning; another example, ‘present edge’ wine, ‘wife number’ washing, ‘Sunny’ fertilizer, all people have a direct association, Jin-jin Lock Road, easy to remember. ‘Kang Coke wine’ in baked until the problem because the named racked their brains. USP theory emphasizes that in any communication activities in order to appeal to a unique point, to conquer a specific consumer group. So take a friend named a special relationship with the farmers, it becomes a named key. ‘Kang cola wine’ naming reasons: one, give full consideration to one billion Chinese peasants ‘heatable adobe sleeping platform’, ‘wooden bed’ deep feelings; two full consideration of China’s one billion farmers have a ‘sit kang edge’ says this habit of chatting ; 3, ‘kang’ can in an instant so that farmers will feel a sense; 4, tell a friend about drinking a 1 billion farmers happy, there are the feelings of the so-called ‘cola’. Brand For brand name can really guide ‘kang cola wine’ marketing practices, to avoid actual c