Jianlibao DEDECATES Season.docVIP

 PAGE \* MERGEFORMAT 14 Jianlibao DEDECATES ‘Season’ World Cup ambitions April 24, 2002, Jianlibao 31 million yuan bid for exclusive special ‘2002 FIFA World Cup matches broadcast ‘, a standard king CCTV ads. Recently, the Jianlibao Group President Zhang claimed that the media every time the main business is bound to Jianlibao bigger, that is, the health beverage based industries (other areas such as real estate, packaging and other non-focus). The sale of the beverage during the World Cup season, relying on a strong media advertising Jianlibao to the bombing of a comeback to rebuild Jianlibao beverage brands, and the formation of a direct role in promoting the sale. ‘Exclusive special broadcast’ in forms of advertising companies are mainly pre-standard version, before the game after the game advertising the 5 seconds, 15 seconds race ad, after the game subtitle acknowledgment, the lower right corner of the standard edition of the race form, that is This exclusive special broadcast on both their image advertising, but also do product advertising. ‘15 Second race ads’ is one of the most important, every game time, 64 15 seconds. Once the first domestic beverage brand - Jianlibao, twists and turns, on February 6, 2002 was represented by Zhang Zhejiang International Trust and Investment Corporation signed the acquisition through equity transfer, restructuring, business reorganization, after a series of major changes in , re-established with Zhang as the core leadership team president, and clearly planned the future direction of Jianlibao Group, force the Jianlibao Group, the health industry in China to build aircraft carriers. ‘Season’ is quite meaningful Thunderbolt attack, Season is not just a new beverage brands to market, but also Jianlibao Group, the development of sports drinks out of a single take-off line. Make ‘Fifth Season’ popular strategy of Consumer demand, not only contains the ‘healthy’, ‘fashion’, ‘tide’ concept, they become increasingly pers