Iron and Steel also need marketing.docVIP

 PAGE \* MERGEFORMAT 4 Iron and Steel also need marketing Like many other commodities industries, iron and steel industry in order to dull the marketing and product marketing is known for, but the actual situation to a large extent true. However, the cyclical characteristics of the demand for steel, the production process complexity and asset-intensive, as well as in a pair of most modern economic development are critical when operating in areas with the political fan sensibility to a unique is it that makes managers focus attention on production issues, rather than reactions to customer needs. Moreover, even if the attention is really turned marketing, the industry’s deep-rooted ‘tonnage ideology’ also often continue to distort and influence the decision making process. The situation is not necessarily so. If you pay great attention to product and customer mix, customer groups and the assessment of margins, it may be a very effective way to determine market direction. Iron and steel industry, marketing is not necessarily a word oxymoron. In recent years, such as British Steel (British Steel) through an active marketing campaign completely changed the builders in the construction of the British preference for the concrete parking lot when the sport both on the civil engineers how to use the sound of steel to build parking, but also confirmed its life brought about by high economic benefits. Similarly, in the United States, the Commission will re-establish the primary iron and steel automotive materials. A result, the mid-80s on the North American cars will increase the use of other materials has proved to be quite optimistic about the forecast. In Japan, like Toyota, Lexus car muffler used in shipbuilding, on board or deformation of beams used for development of new products such as response to customer needs has become a model. In any case, play a key role in the automotive companies instead of the automotive industry. In other words, competition with other