Kennedy battle rivers and lakes - Review of 2002 China Top Ten Marketing Case.docVIP

 PAGE \* MERGEFORMAT 80 Kennedy battle rivers and lakes - Review of 2002 China Top Ten Marketing Case Planning: ‘successful marketing of’ editorial Execution: Lee regime, Sun Lu WONG, cold revitalization, Wei Guihua, Ma Yuguo, Song Caixia, Shuang-Quan Chen, Liu Pan, Tan Wei-feng, Yu Xiang, CUI Yan At the end of 2002, when Beijing Snow fluttering, we are in for days editorial office, using telephone and the Internet, and as far away as Shanghai, Guangzhou, Shenzhen, Wuhan, Jinan, Kunming and Beijing, more than 50 local digital marketing industry experts and to do remote interviews. Our interview is only one question: ‘Do you think the Chinese market in 2002 the value of the most reflective and anatomical marketing case for that? ‘ We did not ask ‘the most successful case of’ or ‘the most cases of failure’, because this kind of work every year there are many websites to the media or doing. We have received from them a simple answer or careful analysis. There are too many people mentioned the Guangzhou Country Garden Phoenix City, which is May 1, 2002 Guangzhou limelight among the strongest real estate, crazy day, sold 7.5 million. But in the real estate industry shocked when the director of marketing for Country Garden Phoenix City Long Gang Er ‘s did not earn more than’ one’s feelings may be even more intriguing. Mad speculation in various media, the sale of Phoenix, miracles, the parties approached the industry in Phoenix when the best-selling mystery, is not it should calm down and think carefully about the Phoenix’s low road brand positioning is in line with the overall brand image of the Bi Longan? At the expense of the company’s future profitability in exchange for today’s high market share is not worth it? For an already relatively mature business, how can a good grasp of their long-term development and short-term interests of the relationship? Perhaps, in people with gusto, looking lively, while the more important from another perspective. Current