Jinan Siege.docVIP

 PAGE \* MERGEFORMAT 34 Jinan Siege The end of 2002, domestic local beverage brands T enterprises are set up in Wuhan and Changsha branch, originally part of the head office sales regions of Hunan, Henan, Hubei and thus to become independent, making the region a significant sharp drop in sales in Henan Company. In order to balance the interests of all branches the same time, companies can better play the transportation advantages. A high-level business would be closer to the origin from the Henan Province, Shijiazhuang branch sales region, Lunan six cities (Jinan, Tai’an, Jining, Zaozhuang, Linyi, Heze) assigned to Henan Corporation. Lunan region is a traditional gathering area of local beverage manufacturers, only one place there Heze beverage manufacturers big and small companies reach their sixties and seventies as much. Similar to the manufacturers product and price competition is particularly fierce. Prior to this, despite repeated efforts Shijiazhuang branch, but eventually came back with nothing. Henan, the top level in a carefully, it was decided in 2003, southern Shandong, Jinan, as the market will open up the operation of the focus, first, the market itself, Jinan, large capacity, and second, Jinan market will be done around the six cities have a good leading role. The industry estimates, Jinan cold drink around the market capacity of 120 million. Erie in 2002, Jinan market dominance of a single-family sales, which reached 20 million or so, after several years of farming, the brand has long been deeply rooted among. Far from the other cold drinks manufacturer behind them. The T enterprise sales in Jinan in 2002 only 400,000, while in the year-end inventory, there are still hundreds of thousands of products dealers Curry. A business in a market survey in Jinan. Some sell for many years in the Jinan terminal ice-cream cabinets do not know what A business is done, the market predicament can be seen 12. After repeated high-level discussions in Henan, a