Knee channel.docVIP

 PAGE \* MERGEFORMAT 9 Knee channel What channel? Channel refers to the direction of all the leading consumer marketing organizations. What is the inflection point channels? Inflection point in the traditional channel is the channel all the cut-off point on the line, creating their own distribution, regulatory agencies. To talk about today from two channels of building, we should pay attention to turning point. 1, the channel of choice Orientation Feeling to go along with the general public, may reduce the risk, they may never be based on the opportunity. How to stand out from the plethora of competitive products, creating a channel for business development suited to their location, find a better way out. Triatop shampoo positioning their marketing channels, mainly in hospitals and pharmacies, effectively avoiding the traditional, conventional channels of fierce competition. Make their own shampoo brand in many years to become a shining star, becoming an object of concern to consumers. Do not complain about the market by competitors, leaving no opportunity to explore channels for cracks. To seize the inflection point, avoiding the others occupy the channel positions, forming their own unique channels fortress, and then gradually spread to start a positive competitive advantage. Case: on the shelf I saw Jinsha. In 1984, the Jinsha first entered Hong Kong, the research found that chocolate sales channels: supermarkets, department stores, convenience stores, retail share a number of chocolate brands have become ‘blood rain’ flame of the main positions. With the high cost of entry ‘siege’ scramble for those delicate and charming little shelves, when in order to ‘succeed’ do? Moreover, at that time in Hong Kong, Jinsha is so worthless. After a series of research, finally found the time to sell this Watsons senior cosmetics, high-priced small gifts, prescription medicine, and some senior commodity-based channels. In Hong Kong, 50 outlets, there was no one cho