Konka TV Americas small household electrical appliances of the 51 joint promotional activities planned documentary.docVIP

 PAGE \* MERGEFORMAT 14 Konka TV America’s small household electrical appliances of the 51 joint promotional activities planned documentary Planning background: The Chinese market in 2005 opened a flat-panel TVs (LCD liquid crystal, PDP plasma) the first year. The face of another round of lower prices a ‘price war’ again broke out in the field of domestic color TV. SONY end of last year it had to hold herself back any Chinese flat-panel market, the temptation to take the lead in the camp of foreign brands in the price cuts, a high-profile group to meet the challenges of China’s domestic brands. In a wave of price cuts, how to achieve breakthrough price war shackles to become public at that stage the core of brand thinking. In 2006 China is expected to 5 million units sales of flat-panel TVs, liquid crystal will achieve sales of 4 million units, can be described as flat-panel sales into China’s real explosion in years. May 1, 2006, is China’s household electrical appliance plate to become the new darling of yet another drama has been staged, but also public brand launch in 2006 a critical year planning period, the brand can be achieved given the strategic significance of 51 promotions? Ability to achieve brand communication break through? Become a full-year plan to start testing the various flat-panel key to success. Konka TV, 27 years of careful management, the brand has been known in China, in 2005, the brand assets of 15.012 billion yuan (which became the most valuable brand in Shenzhen), China’s most valuable brand for five consecutive years before the 10, ranked 4 consecutive years China Electronics Enterprises No. 4 hundred. Konka flat panel TVs inherit CRT (cathode ray tube television) times the ‘high-definition strategy for’ made in the flat category ‘speed decision-definition’ of high-definition point of view, since the introduction of flat-panel TVs, has performed proudly. Problems: Household appliances industry, the increasingly fierce competiti