Lenovo coaching change goal- to direct the U.S. market.docVIP

 PAGE \* MERGEFORMAT 4 Lenovo coaching change goal: to direct the U.S. market Lenovo sudden coaching change beyond everyone’s expectations, it is the intention of speculation Lenovo, is a simple personnel change, or implied profound strategic change. I believe that this coaching change is the implementation of the new Lenovo’s strategy in the U.S. market signals and the starting point. Have confidence in the successful integration of Lenovo. The integration of Lenovo and IBM better than expected, no significant loss of customers, employees without substantial loss of the supply chain synergies had been initially achieved, although the integration of the back to enter into the deep water areas, such as human resources, the integration of management concepts, But the association is clear that integration of confidence, in this context, the association is no longer the focus inward, the current main goal is not to keep IBM’s old customers, and how to digest in the internal IBM, but outside the target is more aggressive and that is how Dell’s corner digging. Lenovo’s dissatisfaction with the level of profitability. Lenovo Although successful in the original IBM PC business to profitability, but the enormous size of the business by IBM, Lenovo affected, only 2% of the net profit achieved, and the main competitor of Dell’s net profit up 6%, which is not Lenovo satisfaction, can not be accepted. Lenovo hopes to reach a net profit of at least 4%, the extra two points come from? Therefore, the study of the most important criterion for CEO has changed from ‘ability to stabilize the situation’ to ‘ability to drive profitable growth’. Lenovo’s current CEO was not replaced because of dissatisfaction with his past work, but rather to fundamentally adjust their business models and needs a new leader. For CEO’s focus is not to develop emerging markets. Dell has just entered the Chinese market when the association was very tense for a while, worried that Dell’s copy in the