Lenovo etc. In the name of Bo Huang Jianxiang advertising whether to open a new chapter of blog advertising-.docVIP

 PAGE \* MERGEFORMAT 11 Lenovo etc. In the name of Bo Huang Jianxiang advertising whether to open a new chapter of blog advertising? Lenovo Mobile Advertising covers the popular Sina blog the Top 10 in the 8-bit name Bo, especially the recent upsurge in Huang Jianxiang flows are included in the scope of Lenovo mobile phone coverage. This is a popular blog since the first time in a wide range of well-known enterprises advertising precedent, both for Lenovo, Sina, the main Bo, is a bold attempt, but it is possible to identify such tripartite bold attempt, you can open a blog advertising and blog ads a new chapter in the spring do? From the practical effect of view, this tripartite cooperation is a rough co-operation, both from the association or even Sina Bo owners are not for this cooperation and make full preparations. First, information publisher, Lenovo blog advertising vehicle for the lack of adequate knowledge is mainly embodied in the following areas: 1, the lack of blog carrier measure of the times Lenovo’s mobile phone coverage from the name of Bo of view, popularity, click-through rate is Lenovo’s cell phone and selected to run the core standards, like to issue the amount of coverage as measured by the traditional media. However, if the traditional media criteria for judging will be complete transplant evaluation blog ads are a bit too narrow. Mainly blog carrier and essentially different from the traditional carriers, while not the same as in nature, the traditional media with the official, impartial and authoritative image, while the blog is just a statement, without any just authority of the image; the other hand, the audience groups do not like the traditional media because of its richness and diversity of columns, you can cover a number of the audience’s interest in reading, while the blog is relatively homogeneous, not the fans that is close to the audience hobbies; also the one hand, the audience is not the same as Reading Psychology, Readi