Liquor Sales crack problem - how to get food channel commercial super-channel the wholesale channel at the same time play a role-.docVIP

 PAGE \* MERGEFORMAT 6 Liquor Sales crack problem - how to get food channel commercial super-channel the wholesale channel at the same time play a role? Liquor marketing practices in the regional markets, restaurants, supermarkets, wholesale sales channels to achieve the three pillars of channels. Most of the liquor companies access to regional markets, it also adopted starting a channel, two channels driven strategy. However, due to the regional market spirits brand and the brand competition between the various marketing means endless struggle channels also tend to knives of many liquor brands is often a channel does not start, it caught the market crisis. Sometimes competition is forcing the brand into a decline, and sometimes the brand’s strategic mistakes led to the decline of the brand. How to make the role of the three pillars of channels at the same time in order to have a strong brand performance of present? As a regional market, strong brand, often in the three pillars of the brand channels have absolute advantage; while weak brands or new brand, then each channel has a short board, therefore, for new brands or weak brands, make up short board, strengthening a dominant position is to allow channels to maximize the effect of channels, the best way. In all channels, the core channel is a new brand or a weak force issued a springboard for the brand. The core channel is a springboard for liquor sales in regional markets, like football midfielder, is the offensive engine. The other channels are the two wings, three are indispensable. Therefore, if the core of channels are catering, then the supermarkets and wholesale businesses are the two wings; if the core of channels are commercial-chao, then the catering and wholesale businesses are the two wings. However, different market positioning of products should take a different approach to determine the core channel in order to enter the market, starting when the promotion of creep. Of course, different chan