Limited customer reach improve operational efficiency.docVIP

 PAGE \* MERGEFORMAT 17 Limited customer reach improve operational efficiency Very often, managers feel that they run businesses like the ‘wind box of the mouse, two end in disappointment’: one side is a huge market, downward pressure on prices on one side and the supplier does not give prices. 2 extrusion so that enterprises can not breathe. Undoubtedly, low-cost strategy is commonly used in business competition, a trump card. But the same strategy as a result of the outcome is not the same: the successful expansion of some enterprises, most enterprises do not have a heavy heart out. Why is this so? Enterprises in the end how can we survive? How can we expand the profit margin? Articles Editor Ann Zuo have written to the Metro company (Metro), Managing Director Oliver Heil China had an exclusive interview, revealing how the company European wholesaler Metro’s customers to define the scope and limitations, through the rigorous, standards, a high degree of e-supply chain management system to reduce costs, thereby earning a huge living and development space. Supply chain management is the weakest link in most enterprises, with the influx of outstanding foreign companies, more and more Chinese business managers understand the supply chain management is to improve operational efficiency, and create a critical competitive advantage. Through this interview, Heil President of Chinese managers to provide a rich learning experience of significant practical operation. Metro company was founded in 1964, with its new ideas and management methods in Germany and 19 other European countries are growing rapidly, and is active throughout the world. It is one of the top Fortune 500. In 1995, the Metro company to carry its own models of successful management and advanced information management system settled in Shanghai, and quickly spread. To 2000, Metro has been one after another in Shanghai, Wuxi, Ningbo, Nanjing, Fuzhou, and other places to open eight stores. In an interv