Listing Promotion first of all internal marketing.docVIP

 PAGE \* MERGEFORMAT 5 Listing Promotion first of all internal marketing Now for a lot of fast moving consumer goods companies, the market is busy with the promotion of the critical period. But many companies do marketing, it tends to only focus the promotion of external work, neglected and internal promotion. First, to promote from within, beginning When we are doing consulting found that today’s enterprises will commit two kinds of errors The first, not do a lot of companies within the marketing promotion. Direct result is that many of the staff really get to the implementation of the time I do not know the overall themes and promotional programs to achieve goals. Not to mention their own what to do and should not do. If our plan, employees do not know, or know but do not accept, or accept but there is no passion to implement it, so no matter how good outreach program planning, what is the use? The second, the enterprise’s program documents too, but also deviate from the actual situation. For now many of China’s enterprises, in addition to the above first case, there is a situation becoming increasingly obvious: people are more and more agencies are increasingly complex, the result is - to a simple question changed too complex. Now many companies, find a lot of doctor’s or master’s office to the corporate headquarters is a day to prepare reports, and the so-called ‘marketing plan’. In fact, the compilation of the things that they themselves can not understand people who think you line the system simply does not match my actual situation, ‘I will not like you so stupid as to carry out these things’,’ Well, if you do not perform I come back you are bound by the system. ‘ Therefore, no matter what the reason is because, we all have to do a good job of internal marketing efforts, allowing us to harmonize opinions, uniform implementation. 2, and the coordination of other sectors Although the market is mainly to promote the work of the Department of Ma