Listed Venus Australian wheat beer Planning Case.docVIP

 PAGE \* MERGEFORMAT 12 Listed Venus Australian wheat beer Planning Case Jinxing Beer Group Innovation is the rapid development of the eternal power and inexhaustible source of Jinxing Beer Group, to the ubiquitous innovation, innovation constantly there. Jinxing Beer actively implement the strategy of product innovation, pioneered the development of wheat beer, bitter beer, cold beer and other specialty products continue to meet and guide the consumer’s new demand, and always maintain a sustainable competitive advantage. 2004 Venus has developed the Australian wheat beer, beer, new products, once again set off Venus in the market, beer consumption boom has achieved great success. Science, sound, feasible and efficient Australian wheat beer Venus Venus listing program is a prerequisite for successful Australian wheat beer, and foundation. Market As the beer industry in Henan mostly small and medium enterprises, the overall quality of the poor, prominent contradiction between supply and demand, market competition and market disorder intensity level of only a handful across the country. Ordinary beer market is especially true for the market to 8 degrees, 10 degrees 1 * 9 film bag products for mainstream, one, two operators, food and beverage terminal for the purchase price of respectively 8.5-10.05,9.0-11,10-1.25 yuan / bottles, one, two commercial profit 0.45-0.6,0.7-1.2 / package, the terminal retail price of 1.5-2 Yuan / bottle with bottle sales profits (0.2-0.3 yuan / only), single-bottle profits are 0.7-1.2 between bottles. Dealer profits are relatively low, enthusiasm is not high, corporate profits even more modest, with the energy, raw materials, transportation and marketing costs of the substantial growth, many companies sell more liquor and lose the more. Because of China’s famous Venus of liquor and beer, always the principle of low-grade non-low-quality, comprehensive success of high-grade product than that with the competition as high as 0.1 - 0.2