跨国公司本土化战略对中国企业的启示-以沃尔玛本土化经营为例课稿.doc

xxx学院本科毕业论文 [跨国公司本土化战略对中国企业的启示—以沃尔玛本土化经营为例] 学生姓名： x x 学生学号： 院（系）： 经济与管理学院 年级专业： 国际经济与贸易 指导教师： xxx 讲 师 助理指导教师： 二〇xxx年五月攀枝花学院本科毕业论文 摘要  PAGE \* MERGEFORMAT  摘要 随着经济全球化，世界贸易壁垒的减少，大型零售企业纷纷向国际市场进军，很多世界零售巨头如沃尔玛、家乐福、麦德龙等已经在跨国经营中取得的巨大的成功。本文基于跨国公司本土化战略的理论基础之上，对我国企业国际化经营的状况进行分析，发现我国企业存在着缺乏规模经济、竞争优势不可持续、企业文化欠缺的问题，紧接着以沃尔玛本土化经营为例，对沃尔玛的本土化经营战略进行剖析，借鉴沃尔玛成功之处。我国企业走出去必须发挥自身优势，把握国际分工有利的一环、构建人力资源管理本土化、积极开展本土化战略、培育具有竞争力的大公司等方面，这些，对于研究跨国零售企业的经营策略，有一定的代表性，对现阶段的中国零售业走出国门具有其重要性和现实意义。 关键词：跨国公司，本土化战略，沃尔玛，启示 攀枝花学院本科毕业论文 ABSTRACT  PAGE \* MERGEFORMAT I ABSTRACT With the economic globalization, the world to reduce trade barriers, large retail companies into the international market, a lot of world retail giants such as carrefour, wal-mart, metro have achieved great success in transnational operation. Based on based on the theory of localization strategies of multinational companies, analyzes the condition of the our country enterprise international operation, found that there is a lack of economies of scale in our country, sustainable competitive advantage, lack of enterprise culture problems, followed by wal-mart localization, for example, localization strategy for wal-mart, wal-mart success, Chinas enterprises to go out to do the overseas market analysis and investigation of the market, choose the appropriate international goal and path, actively carry out localization strategy, focus on building core brand construction and so on, this, to study transnational retail enterprise business strategy, has the certain representative, for the present stage of Chinas retail business has its importance and practical significance. Keywords：Multinational companies; Localization strategy; Wal-mart; revelation 攀枝花学院本科毕业论文 目录 目 录 TOC \o