原创力文档- 1、本文档共110页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
查看更多
福州市拥睦泰九老山庄企划方案
目 录
经理文摘： ·················································································4
第一部分 项目基本分析·······································································6
主要相关要素分析······································································6
福州房地产的发展状况及趋势分析························································8
别墅的特点及分类研究··································································11
第二部分 市场调查与竞争对手分析·····························································17
鼓山别墅群概况········································································17
森林公园别墅群概况····································································19
西湖别墅概况··········································································23
闽江两岸别墅概况······································································24
高尔夫球场类别墅群调查分析····························································33
拟建重点别墅区········································································34
福州别墅市场转变趋势··································································34
第三部分 财务预测和战略选择·································································35
生地出售的财务预算分析································································35
熟地出售的财务预算分析································································36
项目整体开发的财务预算分析····························································37
项目销售开发战略选择原则······························································58
第四部分 项目营销规划········································································61
项目的基本状况及其营销运用建议························································61
市场定位···············································································67
目标消费群描述及分析··································································69
山庄的名称选择········································································74
产品塑造——建筑规划与建筑设计建议···················································77
价格定位和价格策略····································································8
文档评论（0）