Marketing Communication is the distance between brands and consumers war.doc

 PAGE \* MERGEFORMAT 4 Marketing Communication is the distance between brands and consumers war People always hate various push the door salesman, marketing communications is the same, in essence, is the exclusive brand marketing consumer behavior, the psychological, and the brand can provide the value of the products and services not directly related, therefore, around the brand marketing communications and consumer rejection of the contradiction between the formation of a narrow brand and consumer marketing artistic distance. In order to win the war, the brand began to appear as much as possible through advertising in front of consumers, we put the product in the store the most prominent position, we passed electricity providers so that consumers can buy without leaving home products and services our way through O2O style to lure consumers into the store consumer prices, we can also LBS technology, so that our products and services at any time can appear in front of consumers, we have a micro-blog, micro-channel, from time to time out to tell consumers of our products and service advantages. Many companies have to understand the times of the first to occupy a variety of new marketing methods, but put on a new marketing body, but did not grasp the marketing of the soul. Marketing real value to the consumer is not laying in front of the brand, but the brand printed on the minds of consumers. Physical distance through the media and technology can be infinitely closer, however, from the heart, but not because of the physical distance closer and closer. Many enterprises in the marketing communication can not be exchanged on a generous but good marketing results, lies at the heart of content marketing communication is a problem. In principle, consumers will not reject the brand’s communication channels, even if the exclusion, but also because of a television station, a home site to the exclusion of the ads that appear too; offensive pop-up ads on the site,