Marketing communication must be simple.doc

 PAGE \* MERGEFORMAT 5 Marketing communication must be simple Many companies say their products and brands are always very familiar, can not wait to put peremptorily children everything inside to consumers, but found that consumers do not buy it, for consumers, say the things you said, is willing to I do not want to listen to things that cause a lot of brand marketing into an awkward position in life, we all have this experience, to actually communicate with people tend to take care of your feelings and ideas of the people, and endless self-centered people who do not always likable. For enterprises, able to make your brand into the consumer’s mind, vernacular than those mysterious way, word games and advertising screens also allow consumers to be touched, therefore, do not show off IQ. Followed In product technology transfer, when too hard for consumers to buy is always not your technology, but the effectiveness of your product and culture. Times have changed, the marketing environment has changed, after the broadcast advertising to the Internet to see what other users how to say, consumers have more opportunities and possibilities to brand exposure through social media, at the same time, brand and Consumers contact area is also growing. previous company means only through television, newspapers, radio contact with consumers, and now, suddenly found that consumers began to pass from the media talking about their brands, and consumers must be after the purchase ‘Good,’ a crowd of onlookers must also ensure that consumers will not have a negative impact on consumers, so that consumers and brand consumption occurred between benign and this phenomenon is irreversible, can only be avoided, previously required to do the brand, do good promotion, good channels on the success of a half, but now have to consider the consumer praise and onlookers. Consumer channels have changed, before the television, newspapers, outdoor advertising, the intention to purchase from